Impact of Digital Marketing to the Healthcare Industry
Digital Marketing is helpful to the healthcare industry by allowing the right information of the right treatment to reach the right patient at the right time.
- Access to Mobile Phones - There is hardly anyone on earth that doesn't own a smartphone. Thus it makes complete sense to have a digital presence that reaches the customers and informs them about their specific medical needs through targeted advertising.
- Social Media - Instagram alone has over eight hundred million monthly active users which makes social media a huge platform for advertising about healthcare that will reach millions of people and help get new patients.
- Search Engine Optimisation - Most people search and review hospitals and treatments online before booking an appointment. Thus it is necessary to have an online presence that pops up on the top of the list directing patients to the website to be further informed about it.
- Content Marketing - content marketing can be a great way to boost brand awareness and improve customer reach. This can include uploading regular content that imparts information in the form of blogs, articles, e-mails, etc.
- Influencer Marketing - By enlisting help of popular guests to talk about the brand helps improve credibility and causes cross- advertising in their own businesses.
- Paid promotions - This allows advertisements to reach the targeted audiences easily who are most likely to purchase the product or book an appointment for that particular treatment.
Traditional Methods Of Advertising The Healthcare Industry
The use of traditional methods and tried and true in the healthcare business to gain new patients and advertise but their impact have become less and less effective with modern times. Some of the traditional methods used are as follows:
- Television advertising that is broadcasted on television in between shows for a few minutes talking about the brand and its benefits in a creative way.
- Radio ads are limited to voice messages where anyone listening is informed of the company.
- Newspaper prints showcase their ads in the form of printed paper that has a creative design, logi and fonts.
- Magazine articles have a complete page or few pages that talk about the brand.
- Billboards are a big version of advertising that is extremely eye-catching and not easily missed.
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